How Jeff Bezos Decides When to Give Up on an Idea

Jeff Bezos, founder and CEO of Amazon.com, who usually doesn’t give a lot of interviews, gave one at this year’s CodeConference. The whole interview can be found here, and if you can find 80 minutes to see it, I highly recommend it.

The part of Bezos’ interview that stood out for me the most was when he talked about how he decides when to give up on idea. You can view that specific part of the interview by clicking on this link. Paraphrasing loosely, he said:
The most important things we’ve ever done have always seemed dumb to industry experts at the beginning. You can’t listen to people in the beginning when they say it won’t work, but you have to be stubborn on the vision, and flexible on the details. Now at some point, you may have to give up on the vision. How do you know when that is? I think it is when the last high judgement champion folds his or her cards.

I learned two things from Bezos’ insight which I believe I can apply in my personal and professional life:

  1. I need to intentionally schedule time to evaluate my goals. Just like in the world of business, a time may come when I may need to give up on some of my existing goals in order to move on to new things. The only way to arrive at that decision is by stepping back and evaluating things. Now it’s important to mention that one doesn’t evaluate too frequently, as that may become a distraction in and off itself. Instead, evaluations should be adequately spaced to enable the proper exploration of goals and opportunities.
  2. I need to have high judgement champions in my life; people interested in my growth and development whom I respect and admire, and whose judgement I trust. When things because unclear to me, or when I’m trying to decide if I should persevere or give up on a significant life goal, I can lean on these people for insight and advice. Some people also refer to this as having a personal board of directors.

Any other thoughts or ideas on how to decide when to persevere and when to quit?

 

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